Norman Li
- Media Contact
Dr. Norman Li holds a BA in economics from Northwestern University, an MBA in finance from the University of Michigan, and an MA and PhD in social psychology from Arizona State University. Prior to his academic career, Dr. Li worked as an investment consultant in Chicago. He was an Assistant Professor in the psychology department at the University of Texas at Austin before joining Singapore Management University. Dr. Li adopts a multi-disciplinary approach to the study of human behavior, integrating economic concepts and tools, evolutionary theory, and social psychological experimental methodology.
Primary Interests:
- Close Relationships
- Culture and Ethnicity
- Evolution and Genetics
- Health Psychology
- Interpersonal Processes
Research Group or Laboratory:
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Video Gallery
Aura Dating Academy Interview Part 1
Select video to watch
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25:16 Aura Dating Academy Interview Part 1
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17:20 Aura Dating Academy Interview Part 2
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18:29 Aura Dating Academy Interview Part 3
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68:44 Confidence, Intelligence, and Effectiveness
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11:05 Mismatched: Why Life Is Difficult in the Modern World
Other Files
- Budget allocation survey materials
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Budget allocation survey materials
- Linked publication: Cottrell, C. A., Neuberg, S. L., & Li, N. P. (2007). What do people desire in others? A sociofunctional perspective on the importance of different valued characteristics. Journal of Personality and Social Psychology, 92, 208-231.
- Linked publication: Li, N. P. (2007). Mate preference necessities in long- and short-term mating: People prioritize in themselves what their mates prioritize in them. Acta Psychologica Sinica, 39, 528-535.
- Linked publication: Li, N. P., Bailey, J. M., Kenrick, D. T., & Linsenmeier, J. A. W. (2002). The necessities and luxuries of mate preferences: Testing the tradeoffs. Journal of Personality and Social Psychology, 82, 947-955.
- Linked publication: Li, N. P., & Kenrick, D. T. (2006). Sex similarities and differences in preferences for short-term mates: What, whether, and why. Journal of Personality and Social Psychology, 90, 468-489.
- Linked publication: Li, N. P., Valentine, K. A., & Patel, L. (2011). Mate preferences in the U.S. and Singapore: A cross-cultural test of the mate preference priority model. Personality and Individual Differences, 50, 291-294.
Journal Articles:
- Balliet, D., Li, N. P., Macfarlan, S. J., & VanVugt, M. (2011). Sex differences in cooperation: A meta-analytic review of social dilemmas. Psychological Bulletin, 137, 881-909.
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Cottrell, C. A., Neuberg, S. L., & Li, N. P. (2007). What do people desire in others? A sociofunctional perspective on the importance of different valued characteristics. Journal of Personality and Social Psychology, 92, 208-231.
- Linked file: Budget allocation survey materials
- Durante, K. D., Griskevicius, V., Simpson, J. A., Cantu, S. M., & Li, N. P. (2012). Ovulation leads women to perceive sexy cads as super dads. Journal of Personality and Social Psychology, 103, 292-305.
- Durante, K. M., & Li, N. P. (2009). Oestradiol level and opportunistic mating in women. Biology Letters.
- Durante, K. M., Li, N. P., & Haselton, M. G. (2008). Changes in women’s choice of dress across the ovulatory cycle: Naturalistic and laboratory task-based evidence. Personality and Social Psychology Bulletin, 34, 1451-1460.
- Jonason, P. K., & Li, N. P. (2013). Playing hard-to-get: Manipulating one’s perceived availability as a mate. European Journal of Personality.
- Jonason, P. K., Li, N. P., & Cason, M. J. (2009). The “booty call”: A compromise between men's and women’s ideal mating strategies. Journal of Sex Research, 46, 1-11.
- Jonason, P. K., Li, N. P., Webster, G. D., & Schmitt, D. P. (2009). The Dark Triad: Facilitating a short-term mating strategy in men. European Journal of Personality, 23, 5-18.
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Li, N. P. (2007). Mate preference necessities in long- and short-term mating: People prioritize in themselves what their mates prioritize in them. Acta Psychologica Sinica, 39, 528-535.
- Linked file: Budget allocation survey materials
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Li, N. P., Bailey, J. M., Kenrick, D. T., & Linsenmeier, J. A. W. (2002). The necessities and luxuries of mate preferences: Testing the tradeoffs. Journal of Personality and Social Psychology, 82, 947-955.
- Linked file: Budget allocation survey materials
- Li, N. P., Griskevicius, V., Durante, K. M., Jonason, P. K., Pasisz, D. J., & Aumer, K. (2009). An evolutionary perspective on humor: Sexual selection or interest indication? Personality and Social Psychology Bulletin, 35, 923-936.
- Li, N. P., Halterman, R. A., Cason, M. J., Knight, G. P., & Maner, J. K. (2008). The stress-affiliation paradigm revisited: Do people prefer the kindness of strangers or their attractiveness? Personality and Individual Differences, 44, 382-391.
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Li, N. P., & Kenrick, D. T. (2006). Sex similarities and differences in preferences for short-term mates: What, whether, and why. Journal of Personality and Social Psychology, 90, 468-489.
- Linked file: Budget allocation survey materials
- Li, N. P., Patel, L., Balliet, D., Tov, W., & Scollon, C. N. (2011). The incompatibility of materialism and the desire for children: Psychological insights into the fertility discrepancy among modern countries. Social Indicators Research, 101, 391-404.
- Li, N. P., Smith, A. R., Griskevicius, V., Cason, M. J., & Bryan, A. (2010). Intrasexual competition and eating restriction in heterosexual and homosexual individuals. Evolution and Human Behavior, 31, 365-372.
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Li, N. P., Valentine, K. A., & Patel, L. (2011). Mate preferences in the U.S. and Singapore: A cross-cultural test of the mate preference priority model. Personality and Individual Differences, 50, 291-294.
- Linked file: Budget allocation survey materials
- Li, N. P., Yong, J. C., Tov, W., Sng, O., Fletcher, G. J. O., Valentine, K. A., Jiang, Y. F., & Balliet, D. (2013). Mate Preferences Do Predict Attraction and Choices in the Early Stages of Mate Selection. Journal of Personality and Social Psychology. Advance online publication. doi: 10.1037/a0033777
- Yong, J. C., & Li, N. P. (2012). Cash in hand, want better looking mate: Significant resource cues raise men's mating standards. Personality and Individual Differences, 53, 55-58.
Other Publications:
Courses Taught:
- Evolutionary Psychology
- Human Mating
- Introduction to Statistics
- Macroeconomics
- Microeconomics
- Principles of Finance
- Research Methods
- Social Psychology
- Social Sciences Capstone Seminar
Norman Li
School of Social Sciences
Singapore Management University
90 Stamford Road, Level 4
178903 Singapore
Singapore
- Phone: (65) 6828-0864